Reply: the lure of inductivism

The Authors’ Reply

The lure of Padua.

WHEN the College of Physicians of London, this present Royal College of Physicians, was founded in 1518 through the efforts of Thomas Linacre and a small group of presumably like-minded physicians, not the least reason for their efforts was the belief that the quality of English medicine then practised was below that of the Continent. This was to become apparent in the College's prosecution of ...

The Authors’ Reply

The Lure of Linguistification

Strawson’s well-known dictum identifies a classic example of what I call “linguistification.” Although I don’t think he was quite right, I do think he was on to something.1 I’ve noticed numerous cases in which philosophers have attributed to linguistic expressions properties that are actually characteristic of people in using these expressions. Language itself can be misleading in this regard. ...

The lure of global branding.

As more and more companies begin to see the world as their market, brand builders look with envy upon those businesses that appear to have created global brands--brands whose positioning, advertising strategy, personality, look, and feel are in most respects the same from one country to another. Attracted by such high-profile examples of success, these companies want to globalize their own bran...